About Us

¡Juego! provides evidence-based learning programs for advancing math learning for TK-5th grade students.

With research developed at the University of California Irvine, ¡Juego! merges physical and classroom learning with a unique set of digital games and assessments that support students, parents, teachers, and districts in their journey to improve math learning for children.

Our first offering is Fraction Ball, which combines re-designed schoolyard basketball courts, classroom activities, and assessments that greatly improve learning of fractions through play.

Meet the Team

  • Emir Elliott-Lindo

    Co-Founder | Chief Executive Officer

  • Andy Choi

    Co-Founder | Chief Operating Officer

  • Dr. Andres Bustamante

    Co-Founder | UCI Professor
    Playful Learning and Child Development

  • Lourdes Acevedo Farag

    Lourdes Acevedo Farag

    Chief Curriculum Officer

  • Alex Dal Canto

    Head of Marketing

  • Hernán Encinas

    Business Development

  • Dr. June Ahn

    Co-Founder | Learning Analytics

  • Dr. Kreshnik Begolli

    Co-Founder | Cognitive Scientist

"97% of the students in our research were Latine. 83% qualified for free or reduced lunch. We didn't study this population because it was convenient. We studied them because they're the students who need this most — and the ones most likely to be left behind by worksheet-based math instruction.”

20+ teachers co-designed every activity. Fraction Ball was by teachers for teachers.

See what they built.

Discover Fraction Ball