About Us

¡Juego! provides evidence-based learning programs for advancing math learning for TK-5th grade students.

With research developed at the University of California Irvine, ¡Juego! merges physical and classroom learning with a unique set of digital games and assessments that support students, parents, teachers, and districts in their journey to improve math learning for children.

Our first offering is Fraction Ball, which combines re-designed schoolyard basketball courts, classroom activities, and assessments that greatly improve learning of fractions through play.

Meet the Team

  • Close-up of a smiling man with a shaved head wearing a white collared shirt.

    Emir Elliott-Lindo

    Co-Founder | Chief Executive Officer

  • Headshot of a smiling man with short dark hair, wearing a dark suit and a white checked shirt, outdoors with blurred greenery background.

    Andy Choi

    Co-Founder | Chief Operating Officer

  • A young man with dark hair and a light beard smiling outdoors near green foliage.

    Dr. Andres Bustamante

    Co-Founder | UCI Professor
    Playful Learning and Child Development

  • Lourdes Acevedo Farag

    Lourdes Acevedo Farag

    Chief Curriculum Officer

  • Professional headshot of a young man with light brown hair, beard, wearing a blue suit and patterned tie against a gray background.

    Alex Dal Canto

    Head of Marketing

  • Professional portrait of a smiling man in a black suit and blue shirt, standing indoors with a blurred background of windows and greenery.

    Hernán Encinas

    Business Development

  • Close-up of a smiling man wearing black glasses, a light blue sweater, and a blue and white checkered shirt.

    Dr. June Ahn

    Co-Founder | Learning Analytics

  • Close-up of a smiling man with curly hair, wearing glasses, a red T-shirt with a tree design, and a blue blazer.

    Dr. Kreshnik Begolli

    Co-Founder | Cognitive Scientist

Colorful painted basketball court with a hoop, surrounded by palm trees and a park area in the background during sunset.

"97% of the students in our research were Latine. 83% qualified for free or reduced lunch. We didn't study this population because it was convenient. We studied them because they're the students who need this most — and the ones most likely to be left behind by worksheet-based math instruction.”

20+ teachers co-designed every activity. Fraction Ball was by teachers for teachers.

See what they built.

Discover Fraction Ball